WEB & SOFTWARE DEVELOPMENT
Custom web and software solutions for what’s next.
New Rock Digital builds reliable, scalable web and software systems for organizations that want to do more — and keeps them running long after launch.
WHAT WE BUILD
Systems that outlast the launch
Web development
WordPress at scale, custom themes and plugins, performance and accessibility handled as table stakes.
wordpress · php · elementor
Integrations
CRM, forms, payments, and data pipelines that talk to each other — and keep talking after launch.
salesforce · rest · webhooks
Automation
Scheduled jobs, monitoring, and reporting that quietly remove a human from the loop.
python · cron · reporting
RECENT WORK — AS IT SHIPPED
The log doesn’t lie
2026-08 shipped checkout fraud guard v2 — content-scoring stopped a live carding attack on a university store overnight
2026-07 shipped forms → CRM relay — 90+ public forms feeding one Salesforce pipeline, deduped and attributed
2026-06 shipped alumni directory — nightly-cached member search over a constituent API, sub-second on shared hosting
2026-05 automated weekly print-ready PDF builds of a living policy handbook — zero hands since launch
NRD LABS
From the lab
GiftWizy
AI-curated gift lists from a link that captures someone’s vibe. Live now.
Premium plugin store
The plugins we keep rebuilding for clients — hardened, documented, licensed. In development.
WRITING
Latest from the blog
Yes, we use AI. But in a good way.
Twenty years of coding, one sea change, and the five restrictions I hold myself to when I use AI for client work.
Have a system that should talk to another system?
Tell us what isn’t working. We’ll tell you what it would take.